ecommerce promotion strategy

If you want conversions without discounting your brand, read this. Marketing professionals and business owners know the pressure to get sales. AKA: Make it rain! It’s the life-blood of business. I create email strategies, but part of that almost always leads to offer analysis (price & product presentation basically). The problem every business runs up against..... Price everything at 25-40% off and the sales come rolling in. Soon customers get used to discounts and think they have to run them all the time! You start what Seth Godin called "the race to the bottom" and… if you're not careful [...]