The Make-or-Break of Any Campaign
Just a quick (but important) topic this week... Let’s talk again about The Offer since...well...It’s what makes, or breaks, any campaign. It’s a sad but true fact that, even if you were the greatest copywriter on the planet, you could never sell a terrible offer. But, on the flip-side... You could be the most appalling copywriter who’s ever written a word and a killer offer will convert! Granted, [...]
What Makes a GREAT Promo
What is it that makes a promo a truly GREAT one? Free shipping over $99 isn’t a good offer but… “Three items for $49” is! “Save $20” is! “Get a free ‘x’ with every order this week” is! “BOGO or Buy 2 get 1 Free” is! “New product” is! You will also need a great hook or an “angle” “Love yourself” or even “Lower stress” aren’t angles… These [...]
How I Re-Engage a Low Engagement List
How I Re-Engage a Low Engagement List So... I recently got asked a question from a Mailer Skills student about effective strategies to monetize large (and less-engaged) lists. Well, this got me thinking about what’s important in content marketing… the three main audiences. Knowing your three main audiences and what makes them unique will help you develop tailored marketing strategies for each of them. The three main customer [...]
[GUIDE] High Converting eCommerce CPG Pricing & Promotion Strategy
If you want conversions without discounting your brand, read this. Marketing professionals and business owners know the pressure to get sales. AKA: Make it rain! It’s the life-blood of business. I create email strategies, but part of that almost always leads to offer analysis (price & product presentation basically). The problem every business runs up against..... Price everything at 25-40% off and the sales come rolling in. Soon [...]
It’s International Eat a Pancake Riding a Horse Day…
Social calendars are filled with little-known special days, should you email your list about them? Today there's a national, international or specialty recognized day for just about everything! Social media calendars are loaded with these "friendship day" and "take your pet to work day" topics. Can't count how many times I've heard clients ask "Should we email our list in honour of this?" NO! Hear me out though. [...]
Professional Valentines Day Ecommerce Email Promotion Planning
Lot of people have been asking about Valentines Day ideas for promotions.It's a great time for eCommerce stores. Why not right?It's a commercially invented holiday haha! There was a time when no one rushed out and bought anything on Valentines... and trucks didn't park by gas stations with fresh roses for those Men who dare and come home empty handed.If you sell flowers, chocolates, lingerie or jewelry... the promos [...]
Learn to Love the PostScript
Read the Boron Letters One of the biggest names in direct marketing - and copywriting - was an incredibly smart entrepreneur named Gary Halbert. This guy made millions, lost millions, went to prison, got out of prison and made millions again, before tragically dying from a heart attack in his mid-sixties. From his vast experience came one of the most comprehensive strategies for direct mail marketing the industry had [...]
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