It’s International Eat a Pancake Riding a Horse Day…


Social calendars are filled with little-known special days, should you email your list about them? Today there's a national, international or specialty recognized day for just about everything! Social media calendars are loaded with these "friendship day" and "take your pet to work day" topics. Can't count how many times I've heard clients ask "Should we email our list in honour of this?" NO! Hear me out though. If your list is mostly pet owners AND you had absolutely nothing else planned AND you haven't already celebrated 2-3 other non-essential invented holidays... (we're definitely not talking about Black Friday, [...]

It’s International Eat a Pancake Riding a Horse Day…2020-02-25T23:41:17+00:00

Professional Valentines Day Ecommerce Email Promotion Planning


Lot of people have been asking about Valentines Day ideas for promotions.It's a great time for eCommerce stores. Why not right?It's a commercially invented holiday haha! There was a time when no one rushed out and bought anything on Valentines... and trucks didn't park by gas stations with fresh roses for those Men who dare and come home empty handed.If you sell flowers, chocolates, lingerie or jewelry... the promos for this holiday write themselves.If you sell more practical things, or supplements, pet items or kitchen things.. it gets a bit more tricky.Still the angles are:Who you love to show you [...]

Professional Valentines Day Ecommerce Email Promotion Planning2020-01-24T21:39:02+00:00

Learn to Love the PostScript


Read the Boron Letters One of the biggest names in direct marketing - and copywriting - was an incredibly smart entrepreneur named Gary Halbert. This guy made millions, lost millions, went to prison, got out of prison and made millions again, before tragically dying from a heart attack in his mid-sixties. From his vast experience came one of the most comprehensive strategies for direct mail marketing the industry had ever seen and the best part about all of it is that he made it available to everyone... for free. The Claim to Fame His most notable work was on the [...]

Learn to Love the PostScript2020-01-24T21:24:20+00:00