eCommerce Email Strategy

The Make-or-Break of Any Campaign


Just a quick (but important) topic this week... Let’s talk again about The Offer since...well...It’s what makes, or breaks, any campaign. It’s a sad but true fact that, even if you were the greatest copywriter on the planet, you could never sell a terrible offer. But, on the flip-side... You could be the most appalling copywriter who’s ever written a word and a killer offer will convert! Granted, if you have spelling errors, a lack of social proof, or are missing some ingredient of the ‘Secret Sauce’ you will see a noticeable drop in sales percentage. However you will [...]

The Make-or-Break of Any Campaign2021-05-18T20:37:00+00:00

What Makes a GREAT Promo


What is it that makes a promo a truly GREAT one? Free shipping over $99 isn’t a good offer but… “Three items for $49” is! “Save $20” is! “Get a free ‘x’ with every order this week” is! “BOGO or Buy 2 get 1 Free” is! “New product” is! You will also need a great hook or an “angle” “Love yourself” or even “Lower stress” aren’t angles… These aren’t gripping hook points that get people to turn the car around, take a second glance, or drop everything, etc. These are great angles: Why they stole Einstein’s brain The leg [...]

What Makes a GREAT Promo2021-05-14T22:32:17+00:00

How I Re-Engage a Low Engagement List


How I Re-Engage a Low Engagement List So... I recently got asked a question from a Mailer Skills student about effective strategies to monetize large (and less-engaged) lists. Well, this got me thinking about what’s important in content marketing… the three main audiences. Knowing your three main audiences and what makes them unique will help you develop tailored marketing strategies for each of them. The three main customer audiences are as follows... 1. The Oblivious or Uninformed (the less they know, the more broad you go!) This is the unenlightened audience… they have no clue as to what you’re [...]

How I Re-Engage a Low Engagement List2021-04-01T23:02:05+00:00

[GUIDE] High Converting eCommerce CPG Pricing & Promotion Strategy


If you want conversions without discounting your brand, read this. Marketing professionals and business owners know the pressure to get sales. AKA: Make it rain! It’s the life-blood of business. I create email strategies, but part of that almost always leads to offer analysis (price & product presentation basically). The problem every business runs up against..... Price everything at 25-40% off and the sales come rolling in. Soon customers get used to discounts and think they have to run them all the time! You start what Seth Godin called "the race to the bottom" and… if you're not careful [...]

[GUIDE] High Converting eCommerce CPG Pricing & Promotion Strategy2021-02-20T01:01:09+00:00