eCommerce Email Strategy

How I Re-Engage a Low Engagement List

2021-04-01T23:02:05+00:00

How I Re-Engage a Low Engagement List So... I recently got asked a question from a Mailer Skills student about effective strategies to monetize large (and less-engaged) lists. Well, this got me thinking about what’s important in content marketing… the three main audiences. Knowing your three main audiences and what makes them unique will help you develop tailored marketing strategies for each of them. The three main customer audiences are as follows... 1. The Oblivious or Uninformed (the less they know, the more broad you go!) This is the unenlightened audience… they have no clue as to what you’re [...]

How I Re-Engage a Low Engagement List2021-04-01T23:02:05+00:00

[GUIDE] High Converting eCommerce CPG Pricing & Promotion Strategy

2021-02-20T01:01:09+00:00

If you want conversions without discounting your brand, read this. Marketing professionals and business owners know the pressure to get sales. AKA: Make it rain! It’s the life-blood of business. I create email strategies, but part of that almost always leads to offer analysis (price & product presentation basically). The problem every business runs up against..... Price everything at 25-40% off and the sales come rolling in. Soon customers get used to discounts and think they have to run them all the time! You start what Seth Godin called "the race to the bottom" and… if you're not careful [...]

[GUIDE] High Converting eCommerce CPG Pricing & Promotion Strategy2021-02-20T01:01:09+00:00