How I Re-Engage a Low Engagement List


How I Re-Engage a Low Engagement List So... I recently got asked a question from a Mailer Skills student about effective strategies to monetize large (and less-engaged) lists. Well, this got me thinking about what’s important in content marketing… the three main audiences. Knowing your three main audiences and what makes them unique will help you develop tailored marketing strategies for each of them. The three main customer audiences are as follows... 1. The Oblivious or Uninformed (the less they know, the more broad you go!) This is the unenlightened audience… they have no clue as to what you’re [...]