What Makes a GREAT Promo


What is it that makes a promo a truly GREAT one? Free shipping over $99 isn’t a good offer but… “Three items for $49” is! “Save $20” is! “Get a free ‘x’ with every order this week” is! “BOGO or Buy 2 get 1 Free” is! “New product” is! You will also need a great hook or an “angle” “Love yourself” or even “Lower stress” aren’t angles… These aren’t gripping hook points that get people to turn the car around, take a second glance, or drop everything, etc. These are great angles: Why they stole Einstein’s brain The leg [...]