Social calendars are filled with little-known special days, should you email your list about them? Today there's a national, international or specialty recognized day for just about everything! Social media calendars are loaded with these "friendship day" and "take your pet to work day" topics. Can't count how many times I've heard clients ask "Should we email our list in honour of this?" NO! Hear me out though. If your list is mostly pet owners AND you had absolutely nothing else planned AND you haven't already celebrated 2-3 other non-essential invented holidays... (we're definitely not talking about Black Friday, [...]
About Gerry ThibertThis author has not yet filled in any details.
So far Gerry Thibert has created 2 blog entries.
Read the Boron Letters One of the biggest names in direct marketing - and copywriting - was an incredibly smart entrepreneur named Gary Halbert. This guy made millions, lost millions, went to prison, got out of prison and made millions again, before tragically dying from a heart attack in his mid-sixties. From his vast experience came one of the most comprehensive strategies for direct mail marketing the industry had ever seen and the best part about all of it is that he made it available to everyone... for free. The Claim to Fame His most notable work was on the [...]