Read the Boron Letters One of the biggest names in direct marketing - and copywriting - was an incredibly smart entrepreneur named Gary Halbert. This guy made millions, lost millions, went to prison, got out of prison and made millions again, before tragically dying from a heart attack in his mid-sixties. From his vast experience came one of the most comprehensive strategies for direct mail marketing the industry had ever seen and the best part about all of it is that he made it available to everyone... for free. The Claim to Fame His most notable work was on the [...]
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